당신은 주제를 찾고 있습니까 “and another story – The Head and the Heart – Another Story [OFFICIAL VIDEO]“? 다음 카테고리의 웹사이트 ppa.diaochoangduong.vn 에서 귀하의 모든 질문에 답변해 드립니다: https://ppa.diaochoangduong.vn/blog/. 바로 아래에서 답을 찾을 수 있습니다. 작성자 Sub Pop 이(가) 작성한 기사에는 조회수 8,153,521회 및 좋아요 100,057개 개의 좋아요가 있습니다.
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d여기에서 The Head and the Heart – Another Story [OFFICIAL VIDEO] – and another story 주제에 대한 세부정보를 참조하세요
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Let’s Be Still (Release Date: October 15th, 2013)
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VIDEO CREDITS
Directed by Andrew Hines http://dirtyrobber.com/directors/andrew-hines
Featuring: Troian Bellisario and Hayley McCune
Video Production House: Dirty Robber
Video Producer: Tyler Stubbs
Editor: Tyler Ross
Director of Photography: Jeff Bierman
and another story 주제에 대한 자세한 내용은 여기를 참조하세요.
& Other Stories – Create your own fashion story – Online shop –
& Other Stories is a one-stop styling destination filled with collections from three design ateliers in Paris, Stockholm and Los Angeles. © & Other Stories …
Source: www.stories.com
Date Published: 6/22/2022
View: 5297
& Other Stories (@andotherstories) • Instagram photos and …
Create your own fashion story with wardrobe treasures from our design ateliers in Paris, Los Angeles and Stockholm. Share with @andotherstories.
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Date Published: 10/21/2022
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Meaning of be another story in English – Cambridge Dictionary
be another story definition: 1. to be something that you do not want to say more about at this particular time: 2. to be…. Learn more.
Source: dictionary.cambridge.org
Date Published: 5/10/2022
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ANOTHER STORY Online Lifestyle Concept Store by Another …
A story teller with an organic approach to high-end shopping. From Stationery and Gadgets to Fashion, Accessories, Homeware, Decoration, Candles & Diffusers, …
Source: anotherstorybangkok.com
Date Published: 7/20/2022
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& Other Stories – Home | Facebook
Other Stories. 375799 likes · 5123 talking about this · 177 were here. & Other Stories offers a we range of shoes, bags, accessories, beauty and…
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Date Published: 7/14/2021
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Shop & Other Stories dresses, shoes and bags – ASOS
Discover & Other Stories at ASOS. Free Delivery. Shop our range of & Other Stories dresses, shoes and bags.
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Date Published: 3/14/2022
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& Other Stories – H&M Group
Successfully launched in 2013 & Other Stories offers a we range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women.
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Date Published: 3/16/2022
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주제와 관련된 이미지 and another story
주제와 관련된 더 많은 사진을 참조하십시오 The Head and the Heart – Another Story [OFFICIAL VIDEO]. 댓글에서 더 많은 관련 이미지를 보거나 필요한 경우 더 많은 관련 기사를 볼 수 있습니다.
![The Head and the Heart - Another Story [OFFICIAL VIDEO]](https://i.ytimg.com/vi/eyn9kmuIwqA/maxresdefault.jpg)
주제에 대한 기사 평가 and another story
- Author: Sub Pop
- Views: 조회수 8,153,521회
- Likes: 좋아요 100,057개
- Date Published: 2014. 2. 21.
- Video Url link: https://www.youtube.com/watch?v=eyn9kmuIwqA
How H&M’s Lesser-Known Brand, & Other Stories, Got to Be So Good
is a brand that flies under the radar in the U.S. market, but if you see it on the street you instantly wonder “Where’d she get that!?” (Just ask ELLE.com’s photo editor Mariel Tyler, because I question her daily about where she got x, y, and z, and the answer is always the same: & Other Stories, she says. Again.)
The Swedish clothing, accessories, and beauty brand is owned by the H&M Group and they celebrating their five-year anniversary with little fanfare, because that’s just the kind of company it is.
A campaign image from 2017. Courtesy of & Other Stories
Their first brick and mortar store in London, England, launched on March 8th, 2013. Courtesy of & Other Stories
The brand’s designs are ageless and inclusive—previous campaigns featured transgender women and women over seventy years old—and they offer everything from soap to shoes to sweaters. It’s also reasonably priced. Price points hover around $75 for ready-to-wear, and caps off at $500 for their irresistible . But it’s the brand’s unique, conceptual approach to design that sets them apart. They invited ELLE.com—me, a Stories stan—to visit their headquarters in Stockholm, Sweden to find out how they do it.
More From ELLE
A House Divided
Stories originally started as an idea to launch a beauty brand, but the H&M team behind the secret project realized they had more to say. So from its conception, & Other Stories intended to be a collection of different perspectives, hence their name. They triple down on this mission by hosting three separate design ateliers across the globe: at their home base in Stockholm, Sweden, with their largest design team in Paris, France, and a Los Angeles, California extension that focuses on ready-to-wear. Each atelier designs inclusively with no overlap between designers from other cities, but they’re sold alongside each other within stores.
Courtesy of & Other Stories
“In each atelier, [we are] designing for the women of our city that we identify with,” says Caity Knox, head designer of the L.A. outpost. The tag of each product states which city it was designed in, and their aesthetics differ in obvious ways. Paris’ atelier is delicate, adorned in rhinestones and hearts and ruffles. Stockholm sticks to the Scandinavian predilection for architectural shapes, and the Los Angeles girl is, as Knox described it, “out on the town one night, the next she’s in her bikini on the beach or in sweats walking her dog.” They even tag their Instagram posts with the atelier the look is associated with.
Why does Stories take this global approach? Most women don’t adhere one city’s stereotypical sense of style—you mix it up like a normal person. “The & Other Stories customer globally can walk into the store and build, from the three ateliers, her own personal style,” Knox says. At Stories, you can simultaneously be the Parisian it-girl, dress in that laid back cool associated with Southern California, or test the waters of a structured Scandinavian top.
How Designer Collaborations Should Be
Collaborations are par for the course for mid-range brands aiming to connect their customer to high-end fashion designers and celebrities (The list is endless: think H&M x Alexander Wang, Gigi Hadid x Tommy Hilfiger, etc. ). But the way & Other Stories does their version—dubbed Co-Labs—is created organically. Again, the brand’s name is specifically engineered to foster these relationships: [fill in the designer/celeb/artist] & Other Stories.
Courtesy of & Other Stories
“It’s been part of our DNA from the start,” says Anna Nyrén, head of Co-Labs. “We couldn’t really hire [fashion designers] so we needed to find a way of creating amazing things with them.” Their Co-Lab roster includes everyone from artists to fashion industry heavyweights like Laura and Kate Mulleavy of Rodarte. It’s a platform to work with both indie designers and celebrities, but with surprisingly organic roots. Most of their partnership grew internally with random connections to Stories’ own staff members, making for collections that look and feel authentic, as opposed to a viral celebrity play.
Lef to right Co-Labs on display: Ada Kokosar, Vika Gazinskaya, Rodarte, Zana Bayne Courtesy of & Other Stories
Example 1, the celebrity, 2014: “Lykke Li is a good friend with Nicole [Wilson], our shoe designer,” Nyrén says. “So this collaboration started when Lykke wanted a pair of boots to wear on stage when she was going out on a tour [and] we ended up making a whole collection from the one conversation.”
Example 2, the indie designer, 2016: “[With] Zana Bayne you can really see that we worked with her pieces and sort of integrated [them] with our ready-to-wear to make looks that would work for our customer as well.” The end result is a collection of Bayne’s instantly recognizable leather pieces, coupled with crisp button downs and sharp dresses, i.e. how a woman would actually wear them.
Example 4, the haute couture designers, 2016: Rodarte collaborated with Target back in 2009, the baby era of designer collabs. But this was on a different level of execution. Think ’70s-era disco dresses, shrunken suede jackets, and silk tops that don’t belong any where near high street prices. It remains a personal regret for not hoarding the entire collection when it launched.
Example 3, the artist, 2017: Again, the collaboration between Kim Gordon & Other Stories began through mutual connections with staff at their Los Angeles atelier, and it naturally grew from there. Nyrén explains: “As an artist she did her prints and we used our garments as white canvases.”
The Story Continues
Look, the clothes are really good. You’d be hard-pressed to enter a store and not leave with something. The brand is still in their toddler stage, so you can only expect them to continue churning out the affordable it-bag, suspiciously comfortable heels, and the “did you get that at Barney’s” sweater from here on out.
Shop Our Favorite Picks From & Other Stories Open Gallery
Swedish fashion brand & Other Stories debuts at ION Orchard
If you’re a fan of popular Swedish retailers COS and H&M, chances are you’ve also some across their sister brand, & Other Stories. Established in Stockholm in 2013, the label further cements its international cult status by launching its first-ever store in Southeast Asia, at ION Orchard, nonetheless. Prior to launching on our shores, it also debuted in China and South Korea, and has since amassed 76 stores in 24 locations.
Courtesy of & Other Stories
“We are so delighted to finally be able to bring our stories to Singapore, as well as Malaysia and the Philippines via Zalora. It’s been heartening to receive such positive reception to the brand from the local audience, and we cannot wait to bring even more stories and inspiration to Southeast Asia with the opening of our second Singapore store in 2023,” shares managing director Lina Söderqvist through press notes. With cool-meets-practical offerings not dissimilar to the likes of Monki and Weekday, & Other Stories boasts three ateliers for shoppers to choose from. While its Los Angeles atelier serves up bright, playful separates suitable for a night out on the town, its Paris and Stockholm edits offer up frilly, feminine fits and minimalist, structured options, instead. Courtesy of & Other Stories
Shoppers can browse a full lineup of ready-to-wear, accessories as well as beauty products—ranging from colourful swimsuits and flowing maxi dresses to statement earrings and body scrubs. And while the spacious store will boast & Other Stories’ frequent drops each month, shoppers who still prefer the online shopping experience will still be able to purchase their lineups virtually.
Shop & Other Stories at ION Orchard Level 3, Singapore 238801
& Other Stories
& Other Stories
Where women curate their own personal style
& Other Stories headquarters in Stockholm are surprisingly low-key. Located on a quiet street in a residential part of the city, it’s a far cry from the vision of ultra-hip Swedish cool that H&M and its other brands seek to project on the world. Unlike Zara’s portfolio of fashion brands that target different ages and attitudes, H&M’s portfolio is more a collection of different lifestyle concepts. More interesting, and distinctive.
& Other Stories was an instant hit when it was launched by H&M in 2013. It started out with seven stores – in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm – and now has over 50 stores in 13 countries.
The brand concept emerged from an internal H&M plan to launch a premium beauty brand. Sara Hildén-Bengtsson, together with colleagues Samuel Fernström, Karin Nordström and Helena Carlberg, pitched an alternative idea to create a beauty, fashion and accessories brand with a creative feel – an atelier that would allow women to curate their own personal style. Prices would sit somewhere between H&M and Cos’s and collections include staple items such as striped t-shirts and silk blouses alongside patterned dresses and trainers from Nike and Adidas.
“Everyone was talking about personal style and street style photography – this is 2010, so Instagram didn’t even exist back then,” says Hildén-Bengtsson. “We went back to our decision makers and said ‘we think we should do something about personal style’.”
The business was hesitant at first. “They said, ‘It looks exactly the same as H&M – you say you’re going to do beauty and shoes and ready to wear and accessories’ and we said ‘we know, but it will be founded in 2013 so believe us, it’s going to be different’. They said, ‘OK, let’s do it’ and that’s how it all got started,” she continues.
“Then we were only five people working with the project and I must say, I think the H&M group was really brave to start new brands and do new developments like this. They dare to do new things. Of course, they have the muscles as well, but I think they’re very exciting in that way.”
Hildén-Bengtsson studied graphic design and advertising at Sweden’s Forsbergs Skola and communications at the Royal College of Art. She joined the H&M group’s special projects team in 2007 after working at Neville Brody Associates and on creative projects for Kenzo and Liberty.
As creative director of the new concept, she worked with a small team to establish the brand’s tone of voice and its visual identity. From the outset, it has always felt more like a boutique label than a global brand owned by one of the world’s biggest retailers. Indeed its creative team operates independently from the H&M group, there is no clue of parentage in the store, and everything from photoshoots to clothing and creative campaigns are conceived in-house. The team occasionally collaborates with external agencies (it worked with Made Thought to create packaging) but oversees all of the brand’s creative output.
“We all talked about the fact that we are happiest when we are in the studio working and that is where everything gets done – from the collections to the packaging for the beauty, all the art direction, photo shoots, everything is happening with the studio and everything is fitting together,” says Hildén-Bengtsson.
“It’s almost like going back to the Royal College in a way with all of the different fields working together … there’s a lot of different disciplines and they all need to work together to make the brand as coherent as possible, and I think that’s the beauty of it. That’s kind of the heart of the whole story [and] the idea of the atelier needed to be reflected within the store. If you go into & Other Stories, it should feel almost like a pop-up shop. It has that creative vibe to it, you have that feeling of, ‘I’ve just been to a creative space’…. The online shop obviously needed to reflect that, so it’s almost like a digital mood board that you go to for inspiration.”
& Other Stories launches a handful of new collections each season. Each collection or ‘story’ is inspired by a different city and showcased in films and photo stories on its website and social channels. The brand regularly launches ‘co-labs’ with creatives and retailers – it has created capsule collections with Rodarte and singer Lykke Li as well as shoe brand Toms and Central Saint Martins graduate Sadie Williams. The choice of collaborators is diverse and often surprising.
“We did a collaboration with Sadie Williams when she was almost straight out of Central Saint Martins – we just thought her degree show was fantastic – so it has been collaborations at all kinds of levels,” says Hildén-Bengtsson.
The brand also aims to continually surprise audiences with its advertising and celebrate individuals with their own distinct style. The lack of diversity remains a major issue in fashion but & Other Stories has been more inclusive than most when it comes to campaigns: for AW15 it launched a campaign starring trans models Hari Nef and Valentijn de Hingh and shot by trans photographer Amos Mac. The following year, it launched a Valentine’s Day campaign featuring a same sex couple and in 2014, teamed up with nonagenarian style icon Iris Apfel.
The brand’s films range from stop-motion shorts to a humorous tale directed by Wendy McColm and starring French model Jeanne Damas. The film pokes fun at the way women are often represented in fashion films with Damas presented as a self-indulgent bohemian. It also teamed up with Lena Dunham to create a short promoting a co-lab by designer Rachel Antonoff.
When it comes to the brand’s advertising, Hildén-Bengtsson says there was no distinct formula – “It was a mix of things and hoping that people felt surprised,” she explains. “There wasn’t a direct style that was & Other Stories – there was a red thread through everything but we shot with different cameras, we had different types of photographers, we did small films and lots of different collaborations. We had hits and misses but it was a lot to do with creativity and trying to have a good time and hoping that the customer would feel that there was an energy there.”
& Other Stories’ success is based not just on its clothes and unexpected collaborations but the attention to detail that runs through every aspect of the customer experience – from packaging to store design. In store, a pop-up feel is created with concrete floors, exposed lighting and clothes displayed on moveable racks and shelving units. “We have got good feedback from people saying that they felt when they went into the store, you could see there was a lot of love put into everything that was done,” says Hildén-Bengtsson.
The brand’s stripped back website features some lovely imagery and its Instagram feed offers a behind-the-scenes look at the atelier as well as close-ups of store displays and product shots. It also regrams customers’ posts, creating a feed with a personal, intimate feel. It produces bespoke content for different platforms but the same aesthetic and tone of voice runs throughout all of & Other Stories’ communications.
“I think customers don’t always remember or care about if they’ve seen something on Instagram or on Facebook or in a store … they just see that as the brand voice coming out and I just think it’s so important for everything to be as coherent as possible,” says Hildén-Bengtsson.
“That doesn’t mean that everything has to be exactly the same, but it should feel like it’s the same brand and the same voice coming through, so you feel that you trust the brand and you feel love for it or you feel excited about it – that you have some kind of connection to that brand. I hope that’s what we were able to create with & Other Stories.”
After six years at & Other Stories, Hildén-Bengtsson has left the brand to set up a new creative studio, Open. “I love the startup phase. I’m that kind of person that loves creating concepts and new brands,” she says. “I stayed for almost seven years. That’s a long time for someone who has this type of mindset but that’s because I’m totally in love with the brand and all the fantastic people that work with it so for me, I needed to be challenged again, and scared and thrilled and so on.”
As Hildén-Bengtsson notes, the retail experience has changed dramatically in the past few years. Brands are being more creative online – whether through their use of social media or creating more dynamic websites – but now face the challenge of enticing customers into physical stores when it’s often quicker and easier to shop online. The shops that are thriving are those who can offer something extra – whether it’s in-store stylists and beauty bars or florists and cafes. “I think we’re going to see a boom in the whole experience design or communication [design] in stores because they need to find their reason for being,” she says.
Online or off, the key to engaging with consumers is of course, devising compelling experiences that feel genuine and distinctive. “I think you have to be really good at storytelling – telling your story, why you exist on the market, what you are selling and why customers should choose to love this brand instead of another,” says Hildén-Bengtsson.
“There is so much information and so much going on now that people are very clever and they will only connect with things that are real so I think that’s the lesson now – to really tell all the great things that you do with the brand and why you’re doing them and how you do it and be clear in your communications.”
Find out more
ANOTHER STORY Online Lifestyle Concept Store by Another Story Bangkok
Shop the latest new arrivals from ANOTHER STORY, first lifestyle concept store in Bangkok. From home decor items to stationery, accessories, games and gadgets, find the best gifts for the whole family and get it wrapped and delivered in no time to your door!
& Other Stories
If you haven’t already heard about & Other Stories, prepare to get acquainted. With design ateliers in Paris, Stockholm and Los Angeles, the brand’s collections are as eclectic as the locations they take inspiration from. Offering that effortlessly cool vibe, its range of clothing, shoes, swimwear and accessories fits into any aesthetic. Browse ready-to-wear tops, skirts, jeans and trousers, as well as dresses, blouses and jumpsuits for a chic update to your capsule wardrobe. Look out for the brand’s scented skincare, hand creams and body scrubs too, all available in our & Other Stories at ASOS edit.
& Other Stories
Successfully launched in 2013 & Other Stories offers a wide range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women. In its ateliers in Paris, Stockholm and Los Angeles, & Other Stories create collections with great attention to detail and quality.
키워드에 대한 정보 and another story
다음은 Bing에서 and another story 주제에 대한 검색 결과입니다. 필요한 경우 더 읽을 수 있습니다.
이 기사는 인터넷의 다양한 출처에서 편집되었습니다. 이 기사가 유용했기를 바랍니다. 이 기사가 유용하다고 생각되면 공유하십시오. 매우 감사합니다!
사람들이 주제에 대해 자주 검색하는 키워드 The Head and the Heart – Another Story [OFFICIAL VIDEO]
- pop
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The #Head #and #the #Heart #- #Another #Story #[OFFICIAL #VIDEO]
YouTube에서 and another story 주제의 다른 동영상 보기
주제에 대한 기사를 시청해 주셔서 감사합니다 The Head and the Heart – Another Story [OFFICIAL VIDEO] | and another story, 이 기사가 유용하다고 생각되면 공유하십시오, 매우 감사합니다.
